Wolff Preparing to Sell Shareholding Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in F1

Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – a record for an F1 team – following the McLaren team was appraised at £3.5 billion in a change of ownership structure in September.

Wolff, who holds a 33% stake of Mercedes F1, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the company.

A Mercedes spokesperson stated: "We will be making no official statement on this. The governance of Mercedes F1 stays unchanged, and all three partners are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Increase

The deal signifies a substantial rise in worth of Mercedes F1 after Ineos bought its share for £208m in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits in the past few years due to the growing popularity of Formula 1 around the world.

This trend was evident with the success of the Formula 1 film starring Hollywood star Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458 million) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports film ever released.

Current Performance

The Mercedes team are second in the constructors' championship, behind McLaren, with three races remaining this season.

Their lead driver George Russell has won two of the 21 grands prix so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

Melinda Rivas
Melinda Rivas

Elara Vance is a tech strategist and digital marketing consultant with over a decade of experience helping businesses leverage technology for growth.